When I worked for franchisee-owned restaurant chain, our restaurant continuously executed the franchisors model better than they did. We outperformed the corporate owned stores.  We did exactly what was outlined in our marketing operations plan to the fullest.  The truth is what they were teaching...

There is a fine line in marketing between “edgy” and “offensive”.  ‘Edgy’ has your target market all a buzz with positive word of mouth. ‘Offensive’ has the same people talking about how stupid or what a bad move something your company did or said was. So, why do companies take this...

Ok, this started out as a blog, but I have a feeling it may turn into a rant…Okay, why did you make so many friends in college, at the local pool, in your fraternity, or in your club of choice? People! There were a lot of people there.  You didn’t have an agenda then… just shared experiences. ...

For the last 10 years I have studied success in business, marketing, networking, sales, and just plain personal success. The one thing I can tell you that finally became painfully clear reading the book, Breakthrough Companies, 220 books in is,  there is no such thing as a ‘Rugged Individual’...

I don’t know if you know this but Benjamin Franklin started an organization that, as near as my amateur historian skills can tell, was the first networking organization in the United States. It started in 1727 and was called the Junto, “a group of like minded aspiring artisans and tradesmen who hoped...