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	<title>Tony Scelzo</title>
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	<link>http://www.tonyscelzo.com</link>
	<description>Indianapolis speaker, business coach, and networking guru</description>
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		<title>Simple, Simple, Simple!</title>
		<link>http://www.tonyscelzo.com/?p=482</link>
		<comments>http://www.tonyscelzo.com/?p=482#comments</comments>
		<pubDate>Wed, 18 Aug 2010 20:47:50 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.tonyscelzo.com/?p=482</guid>
		<description><![CDATA[Simple, Simple, Simple! Whether you are a service provider, consultant, restaurant, or manufacturer, you know this: People pay for simplicity.   They pay for ease of doing business, they pay for making their lives simpler. So often today, businesses get caught in the game of fighting over price instead of making their businesses easier &#8211; or [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://www.tonyscelzo.com/wp-content/uploads/2010/08/11-origami-simple-yatch_11.jpg"><img class="alignleft size-thumbnail wp-image-484" title="11-origami-simple-yatch_11" src="http://www.tonyscelzo.com/wp-content/uploads/2010/08/11-origami-simple-yatch_11-150x150.jpg" alt="" width="150" height="150" /></a>Simple, Simple, Simple!</div>
<div>Whether you are a service provider, consultant, restaurant, or manufacturer, you know this: People pay for <strong>simplicity</strong>.   They pay for ease of doing business, they pay for making their lives simpler.</div>
<div>So often today, businesses get caught in the game of fighting over price instead of making their businesses easier &#8211; or more specifically &#8211; <strong>simpler</strong> to do business with.</div>
<div>I have learned some of the biggest sales growths (or surges) in new business can come from just plain-old figuring out a break-through in simplicity.</div>
<div>People love it when it&#8217;s <strong>easy</strong>.  The key to that is making the product you sell simpler to gain its value.</div>
<div>From strategic networking to real estate, from consulting to hospitality.</div>
<div>The battle is rarely on price, but in becoming <strong>simpler</strong> <strong>to gain value.</strong></div>
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		<title>&#8220;Black-and-White&#8221;</title>
		<link>http://www.tonyscelzo.com/?p=467</link>
		<comments>http://www.tonyscelzo.com/?p=467#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:20:33 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://www.tonyscelzo.com/?p=467</guid>
		<description><![CDATA[Black and White A lot of people are opposed to looking at things in &#8220;Black-and-White.&#8221;  They speak a lot about the &#8220;gray&#8221; areas.  I agree that when you deal with human beings and all their different personalities, cultures, and genetics that make them up, it is truly difficult to look at things in &#8220;Black-and-White.&#8221; But [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://i33.tinypic.com/30wqvrd.jpg" title="B&#038;W" class="alignleft" width="160" height="133" />Black and White</p>
<div>A lot of people are opposed to looking at things in &#8220;Black-and-White.&#8221;  They speak a lot about the &#8220;gray&#8221; areas.  I agree that when you deal with human beings and all their different personalities, cultures, and genetics that make them up, it is truly difficult to look at things in &#8220;Black-and-White.&#8221;</p>
<p>But there is a very big &#8220;But&#8230;&#8221; I would insert into that thought &#8211; and it is why I love business so much.</p>
</div>
<div>In business there are very definite &#8220;Black-and-Whites.&#8221;  You are either turning a profit or losing money.  You are either in debt or saving.  You sales people are hitting quotas or not.  If you are manager, productivity is either up or down.  Expenses are either up or down.  As are sales.</div>
<div>In essence, it comes down to one basic &#8220;Black-and-White&#8221; principle or question:  <strong>Are you a producer or a taker?</strong></p>
<p>Tough question I know, but asking the tough questions is how we get to the real truth.</p>
</div>
<div>I believe we can take this lesson <em>from</em> business and apply towards our personal lives.  Are we making more than we are saving?  Are we building our net worth or building a debt load?  Are we providing our key relationships more that we ask from them?  Get it down to &#8220;Black-and-White&#8221; and you get more effective at managing the &#8220;grays,&#8221; and there seems to be significantly less conflict in your life.</div>
<div>On a side note, I wish every person holding a government position would &#8220;Black-and-White&#8221; their jobs, agendas and strategies.</div>
<div>I wonder how many millions of dollars, jobs, and people would be re-purposed towards producing, rather than taking.  My guess would be in the 100s of trillions of dollars.</div>
<p>Ask yourself the black and white question &#8211;</p>
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		<title>Frustration is Your Best Friend</title>
		<link>http://www.tonyscelzo.com/?p=453</link>
		<comments>http://www.tonyscelzo.com/?p=453#comments</comments>
		<pubDate>Wed, 28 Jul 2010 19:52:49 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=453</guid>
		<description><![CDATA[Frustration is your best friend. I have to ask you a tough question.  Can you look at frustration as a good thing?  Can you revel in it?  Can you get a place in your head where you recognize that when you are frustrated you tell yourself, “I know when I feel like this I am [...]]]></description>
			<content:encoded><![CDATA[<p>Frustration is your best friend.</p>
<p>I have to ask you a tough question.  Can you look at frustration as a good thing?  Can you revel in it?  Can you get a place in your head where you recognize that when you are frustrated you tell yourself, “I know when I feel like this I am about to make great change in my life for the better.”  If you can, you are amongst the 2% that runs the world.</p>
<p>The speed in which you can make the transition from frustration to solution or positive action really is a ratio that will control the success you have in your life.</p>
<p>It is easy to pile on the drama that is holding us back from getting where we want to go.  We all know this right—bad things happen in threes. I am waiting for the other foot to drop or whatever the limiting belief you have that may be controlling your life.</p>
<p>I want to give you a simple solution.  Revel in the frustration, trust the 900 billion bits of processing power in your brain to deliver you &#8220;a better way&#8221; to get by your frustration.  Believe that an answer is merely at the tip of your tongue or at the end of a long sleep.</p>
<p>It is there.  You are meant to triumph now.  Go revel in your frustration!  Be thankful for it.  Know that God is just giving a you a sign for welcome change.</p>
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		<title>Global Ambassadors for Children</title>
		<link>http://www.tonyscelzo.com/?p=444</link>
		<comments>http://www.tonyscelzo.com/?p=444#comments</comments>
		<pubDate>Mon, 19 Jul 2010 19:59:07 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=444</guid>
		<description><![CDATA[Hello all, Wanted to share with you a television segment I just did for ABC’s new half-hour national travel show ( that also airs in 20 countries) that features Malawi and the beautiful children of Mtendere. The segment is on learning vacations and I talked about AFC and my trip so you’ll see some faces [...]]]></description>
			<content:encoded><![CDATA[<p>Hello all,</p>
<p>Wanted to share with you a television segment I just did for ABC’s new half-hour national travel show ( that also airs in 20 countries) that features  Malawi and the beautiful children of Mtendere. The segment is on learning vacations and I talked about AFC and my trip so you’ll see some faces you might recognize!</p>
<p>Feel free to share and post this link on your websites, facebook, etc.</p>
<p>The links will also be on ABCNews.com under TRAVEL tab “best of” later today.</p>
<p>Karen Schaler<br />
TV Travel Correspondent/Writer/Author</p>
<p><a href="http://abcnews.go.com/Travel/video/destination-learning-vacations-11172229&amp;tab=9482931&amp;section=8865284">http://abcnews.go.com/Travel/video/destination-learning-vacations-11172229&amp;tab=9482931&amp;section=8865284</a></p>
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		<title>Get some Gratitude in your Attitude</title>
		<link>http://www.tonyscelzo.com/?p=440</link>
		<comments>http://www.tonyscelzo.com/?p=440#comments</comments>
		<pubDate>Wed, 14 Jul 2010 17:09:09 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=440</guid>
		<description><![CDATA[I have gotten back to an old strategy I used to use to start my day. It began with thanking the people that I am grateful for in my life. I took about 30 minutes to leave a few voicemails and e-mails. On a roll, I then took some time and sent an e-mail basically [...]]]></description>
			<content:encoded><![CDATA[<p>I have gotten back to an old strategy I used to use to start my day.  It began with thanking the people that I am grateful for in my life.  I took about 30 minutes to leave a few voicemails and e-mails.  On a roll, I then took some time and sent an e-mail basically letting someone that I had a falling out with in business that I wished the best for them, and I was there for them if they needed anything.</p>
<p>I felt 10 years younger.  I was more energetic.  Consequently, I got an enormous amount of work done.  I was able to deal with a couple of outstanding issues I hadn&#8217;t before.  I had a great training session and a great day in sales.</p>
<p>What did I learn from that?  Do it again.  Make it a habit.  This started me down a path of rereading the books in my life that really pushed me down this type of transformational path.</p>
<p>Gratitude is a great way for you motivate yourself.  A great way for you to accomplish more and fuel the fire that drives you.  There is something inherently inspiring about recognizing the people that have helped you become who you are.  There is something powerfully uplifting in forgiving somebody for the smallest wrongs. </p>
<p>What is amazing about coupling these two things is that you get the effect of lightening your load and putting more coal in the engine.  This allows you to move with more energy and speed.</p>
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		<title>The Power of One Relationship</title>
		<link>http://www.tonyscelzo.com/?p=424</link>
		<comments>http://www.tonyscelzo.com/?p=424#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:09:25 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=424</guid>
		<description><![CDATA[One relationship can change your business life. 7 years ago I meant a loud, obnoxious, lovable New Yorker that was smart and as funny as a whip. Her name was Lorraine Ball. The business relationship that developed has changed the small business culture of central Indiana. She was a dynamic and driven leader that really [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://peregrin.provim.net/~tonyscel/wp-content/uploads/2010/07/Handshake.jpg"><img src="http://peregrin.provim.net/~tonyscel/wp-content/uploads/2010/07/Handshake-150x150.jpg" alt="" title="Handshake" width="150" height="150" class="alignleft size-thumbnail wp-image-428" /></a>One relationship can change your business life.  7 years ago I meant a loud, obnoxious, lovable New Yorker that was smart and as funny as a whip.  Her name was Lorraine Ball.  </p>
<p>The business relationship that developed has changed the small business culture of central Indiana.  She was a dynamic and driven leader that really put Rainmakers on the map.</p>
<p>I met her at a networking event.  We had a simple conversation that went something like this, &#8220;hey, lets get together and see how we can help each other?&#8221;  A few months later we were referring each other clients and a few years later she was helping me shape what our company is today.  She is a board member, a stock holder and a great mentor.</p>
<p>She introduced me to my first business coach who gave the me the confidence to start my own business, she has personally referred over a 100 members.  She was a game changing relationship for our business and she is a great friend.  </p>
<p>My point to this story is it all started with a handshake, a simple handshake when attending a networking event.  It all started because we believe in people.  We believe in the possibilities that happen when people they come together.  </p>
<p>It is the reward for a strategy in life and an openness to want to find out the greater good that come if we work together.  Lorraine and I had it enough to create something great.  She is a savvy marketer, she has a brilliant creative mind, she is a pragmatic and shrewd business but her greatest strength is far greater than that.</p>
<p>She moves and pushes herself to stay abundant in her mindset even when it is uncomfortable.  This is her greatest asset.  If you are considering hiring a pr, web development or social media firm, hire her now and ask her how much later.  Thank her for her bill and know that value she brings your company will be so far beyond the ROI.  It will be in the generous and dynamic way she helps you grow as a person.  </p>
<p>Yes folks this all started with a networking event.  It all started from a one on one and a few e-mails to help each other.  It all started with mindset.  </p>
<p>It is just that easy, you can change the world if you change your mind and realize that you can&#8217;t do it alone.</p>
<p>Be More, Serve More<br />
Tony</p>
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		<title>A Great One-On-One</title>
		<link>http://www.tonyscelzo.com/?p=419</link>
		<comments>http://www.tonyscelzo.com/?p=419#comments</comments>
		<pubDate>Thu, 01 Jul 2010 14:35:19 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=419</guid>
		<description><![CDATA[In this VIDEO, Tony explains what makes a strong and effective One-On-One meeting.]]></description>
			<content:encoded><![CDATA[<p>In this <strong>VIDEO</strong>, Tony explains what makes a strong and effective One-On-One meeting.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/eNat2VUbSnk&amp;hl=en_US&amp;fs=1?rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/eNat2VUbSnk&amp;hl=en_US&amp;fs=1?rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Calling All Entrepeneurs!</title>
		<link>http://www.tonyscelzo.com/?p=413</link>
		<comments>http://www.tonyscelzo.com/?p=413#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:24:54 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=413</guid>
		<description><![CDATA[Hi All Fellow Entrepeneurs! My friend is doing a survey for entrepeneurs. Take 5 mins and help me help her! the link is here below. http://www.mbentrc.com/]]></description>
			<content:encoded><![CDATA[<p>Hi All Fellow Entrepeneurs!</p>
<p>My friend is doing a survey for entrepeneurs.  Take 5 mins and help me help her!  the link is here below.</p>
<p>http://www.mbentrc.com/</p>
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		<title>Manic of Small Businesses</title>
		<link>http://www.tonyscelzo.com/?p=411</link>
		<comments>http://www.tonyscelzo.com/?p=411#comments</comments>
		<pubDate>Mon, 28 Jun 2010 16:33:34 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=411</guid>
		<description><![CDATA[Will you ever get use to it?  The shear highs and lows of running your own small business.  You land a big client, what a high! You lose a great employee, what a low.  You have a record month, what a high!  You make a bad hire, what a low! If you own a small [...]]]></description>
			<content:encoded><![CDATA[<p>Will you ever get use to it?  The shear highs and lows of running your own small business.  You land a big client, what a high!</p>
<p>You lose a great employee, what a low.  You have a record month, what a high!  You make a bad hire, what a low!</p>
<p>If you own a small business you know what I am talking about.  A small business owner in today’s economic climate is like a matador staring down the bull.</p>
<p>The rewards are great!  The risk is great!  The game is epic.</p>
<p>I salute you, Entrepreneur!  Your spirit and your ability to risk almost everything is what will save this country.</p>
<p>Hail the Small Business Owner!</p>
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		<title>Want to Start a Business?</title>
		<link>http://www.tonyscelzo.com/?p=408</link>
		<comments>http://www.tonyscelzo.com/?p=408#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:34:36 +0000</pubDate>
		<dc:creator>Tony Scelzo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://peregrin.provim.net/~tonyscel/?p=408</guid>
		<description><![CDATA[Ok, you want to start a business here is list of things to do and the importance I feel they are in: 1.  Write out your &#8220;why?&#8221;  Write, Rewrite then write again the &#8220;real&#8221; reason you want to start this business.  It better go beyond freedom, money, or because you don&#8217;t like your boss.  I think [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, you want to start a business here is list of things to do and the importance I feel they are in:</p>
<p>1.  Write out your &#8220;why?&#8221;  Write, Rewrite then write again the &#8220;real&#8221; reason you want to start this business.  It better go beyond freedom, money, or because you don&#8217;t like your boss.  I think I can do it better and start getting into how you think you can really live your purpose and how you can change the world.  Use the book &#8220;The Answer&#8221; for this.</p>
<p>2.  Write out an unfair advantage:  Design, design, design an unfair advantage from your sales incubation all the way through your delivery mechanism.  Make sure you deliver your service or product in an unfair way compared to your competition.  It doesn&#8217;t take much but it better not be price oriented because you will not make it in the long haul. Use the book &#8220;The Answer&#8221; for this as well.</p>
<p>3.  Write out a description of who will buy it:  Niche, Niche, Niche, know your target market inside and out.  Where do they sleep?  How do they like their coffee?  Where are they congregating and what are they reading?  Use the book &#8220;The Answer&#8221; as well.</p>
<p>4.  Name it:  Orchestrate a name and a tagline that does this in two simple, concise elements.  &#8220;Follow the &#8220;SUCCESS&#8221; discipline of the book &#8220;Made to Stick&#8221;.</p>
<p>5.  Write out a very simple, less than 5 steps, process of delivery.  No more than 5 steps, no more than 100 words, it will change 25 times anyways so don&#8217;t over think this.  See &#8220;Blue Ocean Strategy&#8221; for inspiration.</p>
<p>6.  Get the Blocking and Tackling Done:  Get your logo, business cards, letterhead and website done.  Get it done from a great branding resource that is local and understands your pain, if you are really in a jam for money use &#8220;<a href="http://crowdspring.com/" target="_blank">crowdspring.com</a> or <a href="http://logobee.com/" target="_blank">logobee.com</a>&#8220;.  I advise against this though because your marketing firm should be a great strategic relationship for growing your new business.</p>
<p>7.  Dream 100:  Identify your 100 dream clients and figure out who you know there,  if you are new to sales, call on 30 clients off your dream hundred get trained by Sandler Selling Systems, create your simple sales process then get at the dream 100.  Assault them with all your marketing efforts like you were at war.  Go, go and go again.  See the book &#8221;The Ultimate Sales Machine&#8221;.</p>
<p>8.  Diet; Mentally and Socially.  Design, Design, and design again your calendar, diet and exercise regimen.  Your business will never care when you are tired.  It just knows input and output.  So make sure your Time, Energy, and Money are spent very well. Eat Well, Exercise regularly, and commit to your social calendar only to supportive family and friends or networking that has a business development potential.  Remember your business does not care about your mortgage it only knows growth or decline.  See the book &#8220;Awaken the Giant within&#8221;</p>
<p>9.  Measure, Measure, Measure.  Here are three critical things to measure.  Measure the amount of meetings, measure the amount of contacts, and measure the amount of potential proposed business.  Then drive all those numbers.  Simple ratio here.  Networking Schedule = Contacts = Apts = Opportunities = Proposals = Sales.  See the book &#8220;The Ultimate Sales Machine&#8221;.</p>
<p>10.  Do all this in 1 / 10 the time you imagined.  Sprint, Sprint, Sprint.  No really work in Sprints,  Run as hard as you can for 3 to 4 hrs then schedule a break and do it again.  Work in 3 day increments of 3 three hour blocks of time then take a day off or a light day to plan and reflect and integrate vacation time.  See the book &#8220;Training the Corporate Athlete&#8221;.</p>
<p>11.  Read, Read and then Read.  Commit all your automobile time, non-work or family free time to reading books or listening to materials on entrepreneurship, sales, personal development or marketing every chance you get.</p>
<p>Do this over and over for your whole career.  Names you should know, Godin, Maxwell, Gladwell, Gerber, Vanderjack.</p>
<p>Ok, this is a lot I know but here is why you should start a business.  Entrepreneurs by the purest definition, take a resource and relocate it to get greater results.  They &#8220;create&#8221; value where there wasn&#8217;t any before.  This means they improve the overall well being of the people they serve.</p>
<p>Pretty damn noble isn’t it.  Hail Entrepreneurs!</p>
<p><strong>Now go get it!</strong></p>
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