Ignorance Is Bliss

When I worked for franchisee-owned restaurant chain, our restaurant continuously executed the franchisors model better than they did. We outperformed the corporate owned stores.  We did exactly what was outlined in our marketing operations plan to the fullest. 

The truth is what they were teaching us to do really, really worked.  They just didn’t execute it as well as we did.  We took what we paid for as gospel and we assumed it would work and then we moved with certainty like it would.

Guess what?  It worked really, really well. 

In the last couple of months, Rainmakers has launched two new markets.  I hired for the first market someone that wasn’t a lot like me.  He wasn’t as hard of a driver or probably as good at selling as I am.  What he was dramatically better at than me was becoming an “enabling leader”.  He didn’t grow anybody’s business as well as he taught people how to grow their own using our models as if it were gospel.

Guess what?  It worked really, really well.  You see, sometimes when we have ideas, businesses, or even relationships, we want them to be perfect.  No matter what it is we choose, we need to remember that it doesn’t have to be perfect in order for it to work really, really well.

The Rainmakers models are working in new markets even better than we do here in Indy because the people that are using them are committed to success.  This is the 20% that separates itself from the 80%.

Find a strategy that works, and work it well.