Don’t compare if you want to compete

Ok, here it is. I don’t always do what I coach and maybe that is why I have a coach too.

Eventually if you want to achieve really big goals you have to have someone holding you accountable to the daily actions that will get you there. These aren’t always fun but these daily actions are done god forbid “daily” the difference is that your business day to day will be amazing.

Yet, why don’t we do it? I know what I do, I get distracted with what I think is competition. I start comparing value propositions instead of focusing on what my customers need. I start comparing what I do to what my competitors do.

Do you know how easy it is to get sucked into this vortex? It is like a black hole that if not properly navigated will have you not only in the wrong galaxy but out of business. In fact if not dealt with properly it will just about rob you from any profit you will ever see and it will put you on a treadmill you might never get off.

Here are the basic reasons you need to stop comparing if you want to compete:
1. It is you focused. Not customer focused. “Ultimately it is asking the question why am I not good enough rather than what does the customer want?”
2. There is nothing different. “You are not selecting your customers and customizing your service to them. You are just saying here is how I am bigger, stronger, faster and this is not how they sort data.”
3. You are not really thinking. This is the biggest mistake, you are not thinking about what is the pain I solve and how do I get better or deliver a value to solve that pain. You are stuck in the box of financial planner, or painter or software developer and because of that, you are just stuff with their value proposition and profit margin which in a lot of cases suck.

So think different. Think Blue Ocean. Read the book “Blue Ocean Strategy” and apply it to you business.

Most of all stop comparing and start kicking there you know what !